The Shelf-Ready System™
Everything you need to launch and scale in retail.
We give CPG brands the structure, assets, and operational clarity required to become Shelf-Ready.
01.
Brand Foundation
Build the strategic and visual foundation of your brand.
- Brand Positioning & Messaging
- Target Audience Research
- Logo Suite & Brand Identifiers
- Color Palette & Usage
- Typography System
- Brand Elements & Applications
- Brand Guidelines Document
02.
Packaging Design
Create a scalable packaging system across your product line.
- Packaging Hierarchy
- Primary & Secondary Packaging
- Point of Purchase Concepts
- Barcode/UPC & QR Setup
- Print-Ready Dielines
- Compliance Guidance
- Vendor Introductions
03.
SamePage™ SKU Hub
Manage your product line in one centralized SKU workspace.
- SKU Management
- Company Dashboard Setup
- Multi-User Workspace
- Sharing Capability with Vendors
- Visual Product Cards
- Dynamic Sorting & Filtering
- Excel Integration
04.
GTM Strategy
Prepare your brand for retail launch and market entry.
- Product Line & Highlights
- Category & Differentiation
- Retail/Digital Shelf Strategy
- Pricing & Margin Opportunities
- Marketing Material
- Broker/Buyer Introductions
- Pitch Deck for Meetings
What's Included
A closer look at what’s included in the Shelf-Ready System™.
01. Brand Foundation
The visual and strategic core of your brand.
- Brand Positioning & Messaging
- Target Audience Research
- Logo Suite & Brand Identifiers
- Color Palette & Usage
- Typography System
- Brand Elements & Applications
- Brand Guidelines Document
02. Packaging Design
Create a scalable packaging system across your product line.
- Packaging Hierarchy
- Primary & Secondary Packaging
- Point of Purchase Concepts
- Barcode/UPC & QR Setup
- Print-Ready Dielines
- Compliance Guidance
- Vendor Introductions
03. SamePage SKU Hub™
Manage your product line in one centralized SKU workspace.
- SKU Management
- Company Dashboard Setup
- Multi-User Workspace
- Sharing Capability with Vendors
- Visual Product Cards
- Dynamic Sorting & Filtering
- Excel Integration
04. GTM Strategy
Prepare your brand for retail launch and market entry.
- Product Line & Highlights
- Category & Differentiation
- Retail/Digital Shelf Strategy
- Pricing & Margin Opportunities
- Marketing Material
- Broker/Buyer Introductions
- Pitch Deck for Meetings
The Investment
Choose the Plan that Fits Your Brand.
Three clear paths, from early-stage to growing brands, choose what matches your goals.
FOUNDER-LED
Direct access to the team.
SHELF-READY
For retail and e-commerce.
SCALABLE
Growth-ready systems.
Foundation
The visual and strategic core of your brand.
ONE-TIME INVESTMENT (DEFINED BY SCOPE)
Build your brand’s identity and packaging through market insight, with production-ready files and 3D renders for manufacturing and marketing.
-
Brand Foundation
Brand strategy, identity, and guidelines. -
Packaging Design
Dielines, 3D renders, barcodes, and compliance guidance.
✓ BEST FOR: Brands building their foundation.
Structure
The infrastructure for effective manufacturing.
ONE-TIME INVESTMENT (DEFINED BY SCOPE)
Centralize your products in our proprietary visual dashboard, organizing SKUs, streamlining specs, and managing vendor information in one shared workspace.
-
Brand Foundation
Brand strategy, identity, and guidelines. -
Packaging Design
Dielines, 3D renders, barcodes, and compliance guidance. -
SamePage™ SKU Hub
SKU management workspace, and company collaborative dashboard.
✓ BEST FOR: Brands ready to start manufacturing.
Shelf-Ready
The strategy that gets you to the shelves.
ONE-TIME INVESTMENT (DEFINED BY SCOPE)
Bring everything together into a complete go-to-market strategy by combining brand, packaging, and SKU operations to present to buyers for the shelves.
-
Brand Foundation
Brand strategy, identity, and guidelines. -
Packaging Design
Dielines, 3D renders, barcodes, and compliance guidance. -
SamePage™ SKU Hub
SKU management workspace, and company collaborative dashboard. -
GTM Strategy
Retail strategy and product line entry.
✓ BEST FOR: Brands ready for buyer conversations.
Ready to Build Your Shelf-Ready Brand?
Your next chapter starts here. Build a Shelf-Ready brand with a system designed to grow with you.
Frequently Asked Questions
What exactly does Archetype do?
Archetype is a design and strategy studio that helps CPG brands become shelf-ready. Through the Shelf-Ready System™, we build the brand foundation, packaging design, product and SKU management structure, and go-to-market strategy companies need to launch and scale.
Is Archetype just a design studio?
No. While Archetype provides high-level brand and packaging design, the work goes beyond design. Through the Shelf-Ready System™, Archetype also builds the operational structure behind the brand, including SKU organization, product specifications, and go-to-market planning. The result is both a designed brand and the system required to run and scale it.
How long does the process take?
Most brands complete the Shelf-Ready System™ in 12–16 weeks. This focused timeline allows us to design the brand, packaging, product systems, and go-to-market strategy efficiently so founders can move toward production and retail readiness faster.
Do I need to have a product already developed?
Not necessarily. Many founders come to Archetype with an early concept or prototype. We help structure the brand, packaging, and product system so the product can launch with clarity and scalability.
What if I already have a brand or packaging?
That’s common. Archetype can refine or rebuild the brand foundation and packaging system to ensure it can scale effectively across product lines and retail environments.
What is the SamePage™ SKU Hub?
SamePage™ is Archetype’s centralized system for organizing and managing SKUs, specifications, vendors, and supply chain information. It creates a single source of truth for your products so your team and partners stay aligned as the brand grows.
Do you help with retail strategy?
Yes. The Shelf-Ready System™ includes a go-to-market strategy designed to prepare your brand for both retail and digital distribution. This includes positioning, product structure, and guidance for approaching distributors, buyers, and retail partners.
Why build the system before hiring a team?
Hiring designers, strategists, consultants, and operations staff before the brand structure is clear can quickly become expensive. Archetype builds the brand and operational framework first, allowing founders to hire only the necessary roles once the company has a clear direction and structure.
How does Archetype save founders time and money?
Many brands spend months redesigning packaging, restructuring product lines, and rebuilding systems after launch. Archetype installs the brand foundation, packaging hierarchy, SKU structure, and go-to-market strategy from the start, helping founders avoid costly redesigns and unnecessary delays.
How do I know this will work for my brand?
While every product is different, most founders face the same challenges when launching a CPG company. Archetype acts as the bridge from the brand to the shelf, building the brand foundation, packaging structure, product systems, and go-to-market strategy required to launch with confidence. We also collaborate with a community of vendors, suppliers, buyers, and brokers, helping make the path from concept to shelf more seamless from the start.
What stage should my company be in to work with Archetype?
Archetype works with founders at several stages, from early product concepts to existing brands preparing for retail expansion. The most important factor is having a product idea and the ambition to build a brand designed to scale.
What happens if my product isn’t fully ready yet?
That’s completely normal. Many founders come to Archetype with an early concept, prototype, or partially developed product. The Shelf-Ready System™ helps structure the brand, packaging, product line, and go-to-market strategy so the product can be finalized with the right foundation in place before moving into production and retail conversations.
What happens after the system is built?
Once the Shelf-Ready System™ is complete, founders leave with a clear brand, a structured product line, and the operational framework needed to move into production, approach buyers, and grow the company.
How do we get started?
Start by booking a call. We’ll review your product idea, brand goals, and market plans to determine how the Shelf-Ready System™ can help bring your brand to market.
